EngineerHer

Alison Fragale’s “Likeable Badass: How Women Get the Success They Deserve” is a transformative guide that delves into the nuanced dynamics of power and status for women in the workplace. Fragale, a distinguished behavioural scientist, offers a compelling blend of rigorous research and practical advice. This makes this book an essential read for women navigating male-dominated industries like engineering.

Fragale’s profound understanding of the interplay between power, status, and gender is evident throughout the book. She meticulously explores how these elements uniquely impact women. Particularly in environments where they are often underrepresented. One of the book’s standout features is its focus on the dual challenge women face: the need to be both competent and likeable. Fragale argues that women can indeed be “likeable badasses.” She shows how this is possibly by combining warmth and assertiveness to achieve their career goals without compromising their authenticity.

In male-dominated fields such as engineering, where women frequently encounter stereotypes and biases, Fragale’s insights are particularly valuable. She highlights how power dynamics can often marginalize women. And this in turn makes it harder for them to assert their authority and gain the respect they deserve. Fragale’s approach is refreshingly pragmatic. She offers actionable strategies that women can implement to navigate these challenges effectively. I mean, I recognise some of these from various mentors and coaches I’ve had in my life.

One of the book’s core strengths is its comprehensive toolkit designed to address a wide range of workplace scenarios. Fragale provides techniques for negotiating better salaries, earning credit for accomplishments, and navigating complex office politics. Her advice is grounded in behavioural science. She also ensures that the strategies are not only effective but also backed by empirical evidence. For instance, she discusses the importance of framing one’s achievements in a way that highlights both competence and collaboration, thereby enhancing one’s status without alienating colleagues.

Fragale also delves into the concept of “status leakage,” where women’s accomplishments are often downplayed or attributed to external factors rather than their own capabilities. She offers practical tips on how to counteract this phenomenon, such as developing a strong personal brand and leveraging networks to amplify one’s achievements. These strategies are particularly relevant for women in engineering, where technical skills are paramount, and recognition can be hard to come by.

The book is replete with real-life examples and stories from a diverse array of women, making it both relatable and inspiring. Fragale’s writing is engaging and accessible, striking a perfect balance between scholarly insight and practical advice. Her tone is warm and encouraging, making readers feel supported and empowered to take charge of their careers.

One of the most compelling aspects of “Likeable Badass” is its emphasis on the idea that likeability does not have to hinder progress. Fragale debunks the myth that women must choose between being liked and being respected. Instead, she shows how cultivating a reputation for both warmth and competence can lead to greater career success. This dual focus is particularly empowering for women in male-dominated industries, where the pressure to conform to traditional gender roles can be intense.

Fragale’s techniques are versatile and adaptable, covering a plethora of situations that women might encounter in the workplace. Whether it’s dealing with a difficult boss, managing team dynamics, or advocating for oneself in meetings, “Likeable Badass” provides a roadmap for navigating these challenges with confidence and grace. The book’s actionable advice is complemented by Fragale’s deep empathy and understanding of the unique struggles women face, making it a truly invaluable resource.

Fragale also offers ways to implement the various techniques in ways that allow the women in question to still be themselves. Nowhere is it required to give up authenticity to succeed in work. This is something I value immensely as it’s so much easier to engage in work when I don’t feel like I’m playing a role. Rather than being myself, that is!

In conclusion, “Likeable Badass” by Alison Fragale is a brilliant, supportive work that offers powerful insights and practical tools for women striving to succeed in male-dominated industries. Fragale’s expertise in behavioural science, combined with her empathetic approach, makes this book a must-read for any woman looking to advance her career without sacrificing her authenticity. By highlighting the importance of both likeability and competence, Fragale provides a refreshing and empowering perspective on what it means to be a successful woman in today’s workplace. This book is not just a guide; it’s a call to action for women to embrace their inner badass and achieve the success they deserve.